Erick Anderson’s thesis:
“No one seeks to fundamentally transform something they love.”
By Tom Quiner
A guy gets married.
Before the honeymoon even begins, he sits down his new, blushing bride for a serious talk:
“Honey, you require a fundamental transformation. Let’s start with your hair. What on earth are you thinking? Here are three acceptable styles and three salons I approve of to fundamentally transform your look. You may not keep your current stylist; but only an approved one from my list.”
The wife was flabbergasted:
“You, you never said anything before about this. I don’t like…”
Before she could finish, her husband held up his index finger and grimaced, stopping her in her tracks.
“There’s more,” he said.
“Your wardrobe. It requires fundamental transformation as well. I want you to buy sexier, more upscale clothes. Frankly, you look dumpy. Where do you buy your clothes anyway? Don’t tell me a consignment shop…”
The wife was crestfallen…
“I … I’m just trying…
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